Here are some good reasons for putting your business on the Web:

1. To make business information available to a wider audience. Your Web address (e.g. www.yourname.co.uk ) may be included on business cards and other advertising. Company emails addresses become more relevant e.g. sales@yourname.co.uk.
2. Maintain an online brochure to display goods and services. This has the advantage over printed brochures, as your Web site will be bang up to date and doesn't need to be posted. Include current offers.
3. Extend your customer base from local to national and international. Attract new customers from 'surfers'.
4. Provide a platform to grow your business and enter new markets. This could include a full e-commerce site with an Internet shop. The option of accepting credit card payments over the Net is also available.
5. Cut costs for advertising, printing and postage. Reduce staff effort answering queries. Newspaper advertisements etc can be reduced in size, with links to your Web site containing far greater detail and exiting images.
6. If you don't set up on the Web you can be sure your competitors will!

Can you afford NOT to be on the Web?